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  The Tipping Point: How Little Things Can Make a Big Difference (CD-Audio) By (author) Malcolm Gladwell, Read by Malcolm Gladwell

  

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  • Publisher: Hachette Audio
  • Published: 03 April 2007
  • Format: CD-Audio
  • See: Full bibliographic data
  • Categories: Sociology | Social, Group Or Collective Psychology
  • ISBN 13: 9781600240058 ISBN 10: 1600240054
  • Sales rank: 107,948

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Full description for The Tipping Point

• Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.