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  History of Advertising: Creative Promotion (Hardback) By (author) Stephane Pincas, By (author) Marc Loiseau

  

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  Short Description for History of AdvertisingDivided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on various campaigns. It includes the picture of the camel that originated the Camel package, and the first Coca Cola ad.
  Full description

  • Publisher: Taschen GmbH
  • Published: 04 July 2008
  • Format: Hardback 336 pages
  • See: Full bibliographic data
  • Categories: Art History | Graphic Design | Advertising Industry | History: Specific Events & Topics
  • ISBN 13: 9783836502122 ISBN 10: 3836502127
  • Sales rank: 214,113

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Full description for History of Advertising

• This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.