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  Confessions of an Advertising Man (Paperback) By (author) David Ogilvy, Foreword by Alan Parker

  

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  Paperback $18.47

  Short Description for Confessions of an Advertising ManThis title is the distillation of all the successful Ogilvy concepts, tactics and techniques. Regarded as the father of modern advertising David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow.
  Full description

  • Publisher: Southbank Publishing
  • Published: 08 January 2004
  • Format: Paperback 224 pages
  • See: Full bibliographic data
  • Categories: Biography: Business & Industry | Business & Management | Advertising
  • ISBN 13: 9781904915010 ISBN 10: 1904915019
  • Sales rank: 12,349

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Full description for Confessions of an Advertising Man

• Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.