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Groundswell: Winning in a World Transformed by Social Technologies (Hardback)
$28.42 - Save $3.16 (10%) - RRP $31.58 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for GroundswellDefines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.
Full description- Publisher: Harvard Business School Press
- Published: 01 May 2008
- Format: Hardback 224 pages
- See: Full bibliographic data
- Categories: Business Strategy | E-commerce: Business Aspects | Market Research | Information Technology Industries | Ethical & Social Aspects Of Computing | Internet Guides & Online Services
- ISBN 13: 9781422125007 ISBN 10: 1422125009
- Sales rank: 55,186
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Reviews for Groundswell
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Social media theory
A thorough, analytical look at implementing social media in an organisation and engaging with customers. Lots of case studies and statistics that you can use in business cases. An important resource but a little dry - only tells half the story. More the "how" than the "why". A good companions for more motivational, thought-provoking reads like the Cluetrain Manifesto. by Nathanael Boehm
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