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  The Long Tail: Why the Future of Business Is Selling Less of More (Hyperion Books) (Paperback) By (author) Chris Anderson

  

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  Short Description for The Long TailIn one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
  Full description

  • Publisher: Hyperion Books
  • Published: 01 July 2008
  • Format: Paperback 267 pages
  • See: Full bibliographic data
  • Categories: Economics | Market Research
  • ISBN 13: 9781401309664 ISBN 10: 1401309666
  • Sales rank: 50,013

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Full description for The Long Tail

• Revised and updated with expanded coverage of the revolutionary changes taking place in today's business arenas, a best-selling guide challenges popular beliefs about the marks of successes and failures as well as the direction of near-future commerce and culture. Original.