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  Monkeys with Typewriters: Myths and Realities of Social Media at Work (Spiral bound) By (author) Jemima Gibbons

  

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  Short Description for Monkeys with TypewritersDebunks the idea that social media are an amateurish distraction for organisations. This title addresses their true impact on the workplace, asking: What new concepts and values are being introduced? How is executive power being eroded? And what can managers do to ensure a smooth transition to a more innovative, collaborative working environment?
  Full description

  • Publisher: Triarchy Press
  • Published: 09 December 2009
  • Format: Spiral bound 232 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Management & Management Techniques | Sales & Marketing | Organizational Theory & Behaviour | Office & Workplace
  • ISBN 13: 9780956263148 ISBN 10: 0956263143

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Full description for Monkeys with Typewriters

• The internet is a creative destroyer which, positively or negatively, has had a significant impact in every sector of industry - shrinking value chains, removing barriers to entry, disrupting business models, slashing transaction costs...So what are the implications for management? "Monkeys With Typewriters" thoroughly debunks the idea that social media are an amateurish distraction for today's organisations. It addresses their true impact on the workplace, asking: What new concepts and values are being introduced? How is executive power being eroded? What are the risks and benefits of increasingly open systems? What can managers do to ensure a smooth transition to a more innovative, collaborative working environment? The book is distilled from interviews with more than 50 thought leaders in the social web: executives at Google, Yahoo and Salesforce; developers at MySpace and Microsoft; and, web pioneers like Tim O'Reilly and Craig Newmark. It is packed with insights from CEOs of small, savvy start-ups, as well as lessons from senior staff from multinationals like British Telecom, Ford, IBM and Shell.