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  The Rise of Viagra: How the Little Blue Pill Changed Sex in America (Sociology) (Paperback) By (author) Meika Loe

  

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  Short Description for The Rise of ViagraDetails the history and social implications of the Viagra phenomenon. By weaving together excerpts from interviews with Viagra users, their partners, and their doctors with an analysis of the drug industry's promotional efforts and advertisements, this book provides an understanding of the intimate, social, and corporate effects of the drug.
  Full description

  • Publisher: New York University Press
  • Published: 01 March 2006
  • Format: Paperback 288 pages
  • See: Full bibliographic data
  • Categories: Sociology | Sociology: Sexual Relations | Sexual Behaviour | Pharmaceutical Industries | Coping With Personal Problems
  • ISBN 13: 9780814752111 ISBN 10: 081475211X
  • Sales rank: 489,305

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Full description for The Rise of Viagra

• Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change in the pharmaceutical industry - from how drugs could be marketed to the types of drugs put into development - as well as the culture at large. "The Rise of Viagra" is the first book to detail the history and the vast social implications of the Viagra phenomenon. By weaving together excerpts from interviews with Viagra users, their partners, and their doctors with a pointed analysis of the drug industry's promotional efforts and advertisements, and the countless media accounts, Loe provides a sweeping understanding of the intimate, social, and corporate effects of the drug. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making it possible to have sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.