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The Real Deal: My Story from Brick Lane to "Dragons' Den" (Paperback)
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Short Description for The Real DealWritten by Britain's one of the most successful entrepreneurs, this book traces the author's financial and personal achievements from his childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond.
Full description- Publisher: Virgin Books
- Published: 30 April 2009
- Format: Paperback 384 pages
- See: Full bibliographic data
- Categories: Biography: General | Autobiography: Business & Industry | Entrepreneurship
- ISBN 13: 9780753515099 ISBN 10: 0753515091
- Sales rank: 34,699
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Full description for The Real Deal
After dropping out of school at just sixteen, James Caan started his business life in a broom cupboard with no qualifications and two pieces of fatherly wisdom: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'. Armed with this advice, natural charm and the Yellow Pages, he built a market-leading business with a turnover of GBP130 million and swiftly became one of Britain's most successful entrepreneurs.From Caan's childhood as a Pakistani immigrant to the phenomenal success of his first company and beyond, "The Real Deal" traces both his financial and personal achievements. It offers a frank account of what success at thirty really signifies and brings us right up to the present, including his impact on Dragons' Den and what his charity work, from saving a hospital in London to building a school in Lahore, means to him. Ultimately, it is a story of learning what money is really worth, told by one the country's most insightful businessmen.

