Guerrilla Marketing: Cutting-edge Strategies for the 21st Century (Paperback)
$22.05 - Save $1.16 (4%) - RRP $23.21 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 24 hours
Short Description for Guerrilla Marketing Contains strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others.
- Published: 03 May 2007
- Format: Paperback 384 pages
- ISBN 13: 9780749928117 ISBN 10: 0749928115
- Sales rank: 68,125
Full description for Guerrilla Marketing
First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.