• See large image

  Adland: A Global History of Advertising (Hardback) By (author) Mark Tungate

  

  $28.52 - Save $3.00 (9%) - RRP $31.52 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Also available in...

  eBook (PDF - DRM applied, EPub - DRM applied) $25.91

  Short Description for AdlandAn examination of modern advertising, from its early origins, to the evolution of the advertising landscape. It examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns.
  Full description

  • Publisher: Kogan Page Ltd
  • Published: 03 July 2007
  • Format: Hardback 288 pages
  • See: Full bibliographic data
  • Categories: Advertising | Advertising Industry
  • ISBN 13: 9780749448370 ISBN 10: 0749448377
  • Sales rank: 238,749

• Media Monoliths

  

  Add to basket $22.50 - Save $4.34 (16%) - RRP $26.84

• Fashion Brands

  

  Add to basket $28.42 - Save $3.16 (10%) - RRP $31.58

• Branded Male

  

  Add to basket $27.00 - Save $4.52 (14%) - RRP $31.52

• Adland

   

  eBook Info | $25.91 - Save $9.33 26% off - RRP $35.24

• Fashion Brands

   

  eBook Info | $25.91 - Save $9.33 26% off - RRP $35.24

Full description for Adland

• "Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. "Adland" focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.