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  Penguin by Design: A Cover Story 1935-2005 (Paperback) By (author) Phil Baines

  

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  Short Description for Penguin by DesignSince the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.
  Full description

  • Publisher: ALLEN LANE
  • Published: 05 May 2005
  • Format: Paperback 256 pages
  • See: Full bibliographic data
  • Categories: Industrial / Commercial Art & Design | Graphic Design | Illustration
  • ISBN 13: 9780713998399 ISBN 10: 0713998393
  • Sales rank: 36,464

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Full description for Penguin by Design

• Ever since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Rich with stunning illustrations and filled with detail of individual titles, designers and even the changing size and shape of the Penguin logo itself, this book shows how covers become design classics. By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book cover design and the role of artists and designers in creating and defining the Penguin look. Coupling indepth analysis of designers from Jan Tschichold to Romek Marber with a wide-ranging look at the range of series and titles published from early Penguins and Pelicans, to wartime Specials, fiction and reference, this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by and influencing the wider development of graphic design and the changing fashions in typography, photography, illustration or printing techniques. Filled with inspiring images, Penguin by Design demonstrates just how difficult it is not to judge a book by its cover.