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Gut Feelings: The Intelligence of the Unconscious (Paperback)
RRP $23.45 |
Short Description for Gut FeelingsReveals the secrets of fast and effective decision-making. This book analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves.
Full description- Publisher: Penguin Books Ltd
- Published: 30 August 2007
- Format: Paperback 288 pages
- See: Full bibliographic data
- Categories: Social, Group Or Collective Psychology
- ISBN 13: 9780713997514 ISBN 10: 0713997516
- Sales rank: 238,357
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Full description for Gut Feelings
"Gut Feelings" reveals the secrets of fast and effective decision-making. Gerd Gigerenzer analyses the heuristics that people actually use to make good decisions and shows us how we can become better decision-makers ourselves. In order to make a good decision in an uncertain world, one sometimes has to ignore information. The art is knowing what one doesn't have to know. Gigerenzer reveals the truth about everything from catching a ball to personnel selection and stock picking - even coronary unit decisons. This book will change the way people see the world and change the way they live in it.





