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  • The Myths of Innovation See large image

    The Myths of Innovation (Hardback) By (author) Scott Berkun

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    Short Description for The Myths of InnovationLooks at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations - truths that people can apply to various challenges. Using examples from the history of technology, business, and the arts, this book teaches how to convert the knowledge you have into ideas that can change the world.
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  • How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In "The Myths of Innovation", bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations - truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world, such as: why all innovation is a collaborative process; how innovation depends on persuasion; why problems are more important than solutions; how the good innovation is the enemy of the great; and, why the biggest challenge is knowing when it's good enough. "For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us. While we can make atomic bombs, and dry-clean silk ties, we still don't have satisfying answers for simple questions like: Where do songs come from? Are there an infinite variety of possible kinds of cheese? How did Shakespeare and Stephen King invent so much, while we're satisfied watching sitcom reruns? Our popular answers have been unconvincing, enabling misleading, fantasy-laden myths to grow strong." - Scott Berkun, from the text.