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  Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback) By (author) Avinash Kaushik

  

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  Short Description for Web Analytics 2.0Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics.
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  • Publisher: John Wiley & Sons Ltd
  • Published: 27 October 2009
  • Format: Paperback 504 pages
  • See: Full bibliographic data
  • Categories: E-commerce: Business Aspects | Internet Guides & Online Services | Computer Science
  • ISBN 13: 9780470529393 ISBN 10: 0470529393
  • Sales rank: 16,503

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Full description for Web Analytics 2.0

• Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.