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A Fine Line: How Design Strategies are Shaping the Future of Business (Hardback)
Short Description for A Fine LineA Fine Line is a story about business transformation and a guide through the changing business landscape. Written for business executives, managers, and consultants by Hartmut Essligner, the founder of one of the world's foremost strategic-creative consulting firms, frog design, inc.
Full description- Publisher: Jossey Bass Wiley
- Published: 17 July 2009
- Format: Hardback 208 pages
- See: Full bibliographic data
- Categories: Business Strategy | Business Innovation | Management & Management Techniques | Technical Design
- ISBN 13: 9780470451021 ISBN 10: 0470451025
- Sales rank: 127,015
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Full description for A Fine Line
A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger, the founder of one of the world's foremost innovation firms, frog design, inc., A Fine Line reveals the secrets to better business through better design. Linking the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse to the challenges facing businesses in the rise of the creative economy today, A Fine Line illustrates how successful business leaders partner with designers in building a better and more profitable future. Instead of offering companies a temporary innovation booster, frog works to build creative design into the framework of any organization's competitive strategy. The stories, ideas, and innovative solutions in this book clearly illustrate the economic power of creativity and design's role in shaping a sustainable competitive advantage for businesses in the rapidly evolving creative economy. Hartmut Esslinger (San Francisco, CA and New York, NY) is the founder of frog design, inc, a global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's original Trinitron television, and Lufthansa's brand and fleet image. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.
