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  The Tipping Point: How Little Things Can Make a Difference (Paperback) By (author) Malcolm Gladwell

  

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  Short Description for The Tipping Point This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work.
  Full description

  • Publisher: BACK BAY BOOKS
  • Published: 07 January 2002
  • Format: Paperback 301 pages
  • See: Full bibliographic data
  • Categories: Sociology | Social, Group Or Collective Psychology | Politics & Government | Sales & Marketing | Advertising
  • ISBN 13: 9780316346627 ISBN 10: 0316346624
  • Sales rank: 4,979

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Full description for The Tipping Point

• An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.