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  Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback) By (author) Richard H. Thaler, By (author) Cass R. Sunstein

  

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  Short Description for NudgeCiting decades of cutting-edge behavioral science research, the authors demonstrate that sensible choice architecture can successfully nudge people towards the best decisions without restricting their freedom.
  Full description

  • Publisher: Penguin USA
  • Published: 01 March 2009
  • Format: Paperback 312 pages
  • See: Full bibliographic data
  • Categories: Decision Theory: General | Sociology | Psychology | Economics | Management Decision Making | Popular Psychology
  • ISBN 13: 9780143115267 ISBN 10: 014311526X
  • Sales rank: 8,275

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Full description for Nudge

• "Nudge" is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.