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  Purple Cow: Transform Your Business by Being Remarkable (Paperback) By (author) Seth Godin

  

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  Short Description for Purple CowUrging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
  Full description

  • Publisher: Penguin Books Ltd
  • Published: 27 January 2005
  • Format: Paperback 160 pages
  • See: Full bibliographic data
  • Categories: Management & Management Techniques | Sales & Marketing
  • ISBN 13: 9780141016405 ISBN 10: 014101640X
  • Sales rank: 3,605

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Full description for Purple Cow

• You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.