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Making Innovation Work: How to Manage it, Measure it, and Profit from it (Hardback)
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Short Description for Making Innovation WorkIntended for leaders, trying to improve innovation in their organizations. This work includes examples and practical ideas.
Full description- Publisher: Prentice Hall
- Published: 22 July 2005
- Format: Hardback 368 pages
- See: Full bibliographic data
- Categories: Business & Management | Business Strategy | Management & Management Techniques | Nanotechnology
- ISBN 13: 9780131497863 ISBN 10: 0131497863
- Sales rank: 167,634
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Full description for Making Innovation Work
Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization.

