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  Writing White Papers: How to Capture Readers and Keep Them Engaged (Hardback) By (author) Michael A Stelzner

  

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  Short Description for Writing White PapersInsightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs a...
  Full description

  • Publisher: Whitepapersource Publishing
  • Published: 01 October 2006
  • Format: Hardback 199 pages
  • See: Full bibliographic data
  • Categories: Creative Writing & Creative Writing Guides | Writing & Editing Guides | Technical Writing | Business Communication & Presentation
  • ISBN 13: 9780977716937 ISBN 10: 0977716937
  • Sales rank: 217,064

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Full description for Writing White Papers

• Insightful tips to master white paper writing and marketing. The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: * Create outlines that work * Master interviewing techniques * Focus content on your readers * Inject persuasion into your paper * Quickly find research data * Write the core parts for any white paper * Craft compelling titles * Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.