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What Would Google Do? (HarperCollins AudioBooks) (CD-Audio)
$37.99 - Save $2.00 (5%) - RRP $39.99 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for What Would Google Do?This critical audiobook for survival and success in any industry asks the most important question today's leaders can ask themselves: What Would Google Do?
Full description- Publisher: HarperCollins
- Published: 15 April 2009
- Format: CD-Audio
- See: Full bibliographic data
- Categories: Business & Management | Business Strategy
- ISBN 13: 9780061726330 ISBN 10: 0061726338
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Full description for What Would Google Do?
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google--the fastest-growing company in history--to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything--from corporations to governments, nations to individuals--must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
