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  Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design (Hardback) By (author) Mario Pricken, By (author) Christine Klell

  

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  Short Description for Visual CreativityThis practical handbook contains tips and techniques designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development pass on a wealth of exercises and methods and there are interviews with industry names.
  Full description

  • Publisher: Thames & Hudson Ltd
  • Published: 30 September 2004
  • Format: Hardback 232 pages
  • See: Full bibliographic data
  • Categories: Industrial / Commercial Art & Design | Graphic Design | Advertising
  • ISBN 13: 9780500511664 ISBN 10: 0500511667
  • Sales rank: 299,015

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Full description for Visual Creativity

• Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.