• See large image

  Virus of the Mind: The Revolutionary New Science of the Meme and How It Can Help You (Paperback) By (author) Richard Brodie

  

  $16.60 - Save $0.87 (4%) - RRP $17.47 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Short Description for Virus of the MindExplains just how we are 'infected' by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.
  Full description

  • Publisher: Hay House UK Ltd
  • Published: 04 June 2009
  • Format: Paperback 272 pages
  • See: Full bibliographic data
  • Categories: Science: General Issues | Popular Science
  • ISBN 13: 9781848501270 ISBN 10: 1848501277
  • Sales rank: 116,157

• The Brain That Changes Itself

  

  Add to basket $16.60 - Save $0.87 (4%) - RRP $17.47

• The God Delusion

  

  Add to basket $13.58 - Save $0.71 (4%) - RRP $14.29

• The Brain That Changes Itself

  

  Add to basket $14.77 - Save $2.23 (13%) - RRP $17.00

• Bad Science

  

  Add to basket $13.58 - Save $0.71 (4%) - RRP $14.29

• The Selfish Gene

  

  Add to basket $13.58 - Save $0.71 (4%) - RRP $14.29

Full description for Virus of the Mind

• We are surrounded by information in the 21st Century: we are bombarded by advertising, attitudes, celebrities, news, wars, fashion, the latest fads...the sheer amount of information we have access to appears untameable, unworkable, and too much to gain sense from unless we pick and choose very carefully. However, our choices are very often made for us as the result of advertising, media companies, the government and popular culture. The results of these choices are called memes, and their impact is shaping not just society but us individually, and on a core level, beyond psychology, personal free will, and even genetics. The very first book on the subject of memes, and how they behave just like viruses, this is an incredible study into the power of communication and 'going along with everyone else'. "Virus of the Mind" explains just how we are 'infected' by the deliberate shaping of society's attitudes and behaviours - and how we can cure ourselves.