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The Ultimate Sales Letter: Attract New Customers, Boost Your Sales (Ultimate Sales Letter) (Paperback)
$12.93 - Save $2.95 (18%) - RRP $15.88 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for The Ultimate Sales LetterExplains why some sales letters work and most don't. This title shows how to write copy that any business can use.
Full description- Publisher: Adams Media Corporation
- Published: 25 February 2011
- Format: Paperback 240 pages
- See: Full bibliographic data
- Categories: Technical Writing | Business Communication & Presentation | Sales & Marketing | Small Businesses & Self-employed
- ISBN 13: 9781440511417 ISBN 10: 1440511411
- Sales rank: 48,130
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Full description for The Ultimate Sales Letter
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk folder or the dustbin. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: completely updated text and examples; great headline formulas; new exercises to spark creativity; and, the best way to use graphics. Kennedy is the most successful, highly paid direct-response copywriter in the States. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sail.
