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  Tested Advertising Methods (Prentice Hall business classics) (Paperback) By (author) John Caples, By (author) Fred E. Hahn, Introduction by Gordon E. White, Foreword by David Ogilvy

  

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  Short Description for Tested Advertising MethodsThe fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
  Full description

  • Publisher: Prentice Hall
  • Published: 15 June 1998
  • Format: Paperback 304 pages
  • See: Full bibliographic data
  • Categories: Business & Management | Advertising
  • ISBN 13: 9780130957016 ISBN 10: 0130957011
  • Sales rank: 38,088

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Full description for Tested Advertising Methods

• A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.