• See large image

  A Technique for Producing Ideas (Advertising Age Classics Library) (Paperback) By (author) James Webb Young

  Book rating: 04

  

  $7.54 - Save $0.39 (4%) - RRP $7.93 Free delivery worldwide (to United States and
  all these other countries) Usually dispatched within 48 hours Add to basket | Add to wishlist |

  Short Description for A Technique for Producing IdeasOffers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.
  Full description

  • Publisher: MCGRAW-HILL Professional
  • Published: 01 March 2003
  • Format: Paperback 64 pages
  • See: Full bibliographic data
  • Categories: Psychology | Cognition & Cognitive Psychology | Sales & Marketing | Advertising
  • ISBN 13: 9780071410946 ISBN 10: 0071410945
  • Sales rank: 4,715

• It's Not How Good You Are, It's ...

  

  Add to basket $8.98 - Save $0.48 (5%) - RRP $9.46

• Whatever You Think, Think The Op...

  

  Add to basket $13.58 - Save $0.71 (4%) - RRP $14.29

• Screw it, Let's Do it

  

  Add to basket $4.52 - Save $0.23 (4%) - RRP $4.75

• Whatever You Think, Think the Op...

  

  Add to basket $12.53 - Save $2.46 (16%) - RRP $14.99

• The Copywriter's Handbook

  

  Add to basket $18.03 - Save $4.22 (18%) - RRP $22.25

Reviews for A Technique for Producing Ideas

• A lot informationBook rating: 4

  A lot to take in for such a small book. A great method of idea generation which can be modelled and developed to suit your personnel needs. Plenty of practice needed to develop these principales but a quick enough read to leave on your desk for a 15min refresher and a bout of creativity. This book is useful and timeless thats why its a cl***ic. by Daniel

  Like ▲ [3]   Dislike ▼ [8] unsuitable

  • share 2
  • tweet 1