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  Social Media Marketing: An Hour a Day (Paperback) By (author) Dave Evans, Foreword by Susan Bratton

  

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  Short Description for Social Media MarketingIf the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 13 October 2008
  • Format: Paperback 432 pages
  • See: Full bibliographic data
  • Categories: Sociology | Sales & Marketing | Internet Guides & Online Services
  • ISBN 13: 9780470344026 ISBN 10: 0470344024
  • Sales rank: 108,063

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Full description for Social Media Marketing

• If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.