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  Selling Architectural Ideas (Paperback) By (author) Tom Porter

  

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  Short Description for Selling Architectural IdeasSelling Architectural Ideas explores the promotional role of architectural graphics and drawings at the point of communication, i.e. at their point of sale.
  Full description

  • Publisher: Spon Press
  • Published: 23 February 2000
  • Format: Paperback 160 pages
  • See: Full bibliographic data
  • Categories: Industrial / Commercial Art & Design | Architecture | Architectural Structure & Design | Sales & Marketing
  • ISBN 13: 9780419232605 ISBN 10: 0419232605

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Full description for Selling Architectural Ideas

• As 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.