Book details
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Scoring Points: How Tesco Continues to Win Customer Loyalty (eBook)
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- Paperback $27.17
Short Description for Scoring PointsSwiping a grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points, one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of th
Full description- Publisher: Kogan Page
- Published: 28 September 2008
- Format: eBook 304 pages
- See: Full bibliographic data
- Categories: Sales & Marketing | Advertising | Market Research | Customer Services
- ISBN 13: 9780749460129 ISBN 10: 0749460121
- Sales rank: 823,357
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Full description for Scoring Points
Scoring Points shows how Tesco made customer loyalty marketing work, explaining the benefits for Tesco and its customers.
