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  Samsung Electronics: and the Struggle for Leadership of the Electronics Industry (Paperback) By (author) Anthony Michell

  

  $18.95 - Save $3.30 (14%) - RRP $22.25 Free delivery worldwide (to United States and
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  Short Description for Samsung ElectronicsRevealing the strategies of one of the world's most profitable companies This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century.
  Full description

  • Publisher: John Wiley & Sons Ltd
  • Published: 07 December 2010
  • Format: Paperback 256 pages
  • See: Full bibliographic data
  • Categories: Business & Management | Hi-tech Manufacturing Industries | Information Technology Industries
  • ISBN 13: 9780470822661 ISBN 10: 047082266X
  • Sales rank: 486,245

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Full description for Samsung Electronics

• This book views Samsung Electronics in terms of corporate life cycle as well as product portfolio and strategy. It also examines the issues Samsung faces as it proceeds further into the 21st century. Written from the perspective of an experienced commentator on Korean and global business, this book presents not simply a narrative or an adulatory and uncritical account of Samsung's rise, but a considered analysis of the secrets of success that both business students and CEOs will want to read and consider applying to their own companies.