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  Sales and Key Account Management (Paperback) By (author) Jim Blythe

  

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  Short Description for Sales and Key Account ManagementThis new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, bo...
  Full description

  • Publisher: Cengage Learning EMEA
  • Published: 01 November 2004
  • Format: Paperback 290 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing
  • ISBN 13: 9781844800230 ISBN 10: 1844800237
  • Sales rank: 876,477

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Full description for Sales and Key Account Management

• This new core text focuses on all branches of selling and sales management, from personal selling through to key account management. It focuses on business-to-business selling as well as the sale of consumer products. It also includes a wealth of real examples used throughout the text and four major case studies at the end of each part. Case material is drawn from a range of diverse industries, both MNEs and SMEs--software corporations, major construction projects, cosmetics, small engineering companies and the B2C selling of home improvements and brown goods.