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  Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (Paperback) By (author) Guy Kawasaki, By (author) Michelle Moreno

  

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  Short Description for Rules for RevolutionariesThe former "chief evangelist" of Apple and a maverick business strategist is back, this time using his battle-tested lessons to help revolutionaries--entrepreneurs, engineers, inventors, product managers, and small business owners--become visionaries.
  Full description

  • Publisher: HarperBusiness
  • Published: 11 August 2000
  • Format: Paperback 224 pages
  • See: Full bibliographic data
  • Categories: Entrepreneurship | Management & Management Techniques | Sales & Marketing | Personal Development
  • ISBN 13: 9780887309953 ISBN 10: 088730995X
  • Sales rank: 77,535

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Full description for Rules for Revolutionaries

• Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.