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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (Portfolio) (Paperback)
$15.09 - Save $0.79 (4%) - RRP $15.88 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Reality Check"Reality Check" is Kawasaki's irreverent all-in-one guide for starting and operating great organizations--ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog.
Full description- Publisher: PORTFOLIO
- Published: 28 April 2011
- Format: Paperback 496 pages
- See: Full bibliographic data
- Categories: Business & Management | Management & Management Techniques | Ownership & Organization Of Enterprises | Small Businesses & Self-employed | Advice On Careers & Achieving Success
- ISBN 13: 9781591843948 ISBN 10: 1591843944
- Sales rank: 44,381
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Full description for Reality Check
"Don't even think about trying to launch a startup without reading Guy Kawasaki's "Reality Check."" -"BizEd" For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. "Reality Check" is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
