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  Propaganda and Persuasion (Paperback) By (author) Dr. Garth S. Jowett, By (author) Victoria J. O'Donnell

  

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  Short Description for Propaganda and PersuasionThe only book of its kind to offer students a comprehensive history of propaganda and the definitions and methods to analyze it. A revised and updated edition of an internationally popular text.
  Full description

  • Publisher: SAGE Publications Inc
  • Published: 09 June 2011
  • Format: Paperback 464 pages
  • See: Full bibliographic data
  • Categories: Communication Studies | Society & Culture: General | Media Studies | Sociology | Social, Group Or Collective Psychology | Political Structure & Processes | Propaganda
  • ISBN 13: 9781412977821 ISBN 10: 1412977827
  • Sales rank: 217,394

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Full description for Propaganda and Persuasion

• Propaganda and Persuasion, Fifth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the four previous editions, the Fifth Edition has been revised and updated. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory. Key Features: / Offers a comprehensive history of propaganda, from ancient times to present day. Updated research in propaganda and persuasion and the use of propaganda in psychological warfare are also included. New examples to this edition include the global war against terrorism, the 2008 election, and the question of ideological propaganda in a polarized mass media system / Encourages a systematic approach to analyzing propaganda: An in-depth look at rhetoric, theory, and methodology helps students analyze propaganda / Differentiates propaganda from persuasion: Succinct definitions of propaganda and persuasion are given, as well as an original model that illustrates both their commonalities and their differences.