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  Priceless: The Hidden Psychology of Value (Paperback) By (author) William Poundstone

  

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  Short Description for PricelessReveals how we perceive value and how businesses set the prices we pay. This title provides the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.
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  • Publisher: Oneworld Publications
  • Published: 02 June 2011
  • Format: Paperback 344 pages
  • See: Full bibliographic data
  • Categories: Consumerism | Social, Group Or Collective Psychology | Economics | Business & Management
  • ISBN 13: 9781851688296 ISBN 10: 1851688293
  • Sales rank: 92,998

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Full description for Priceless

• Why do text messages cost money while e-mails are free? Why do cereal packets keep getting smaller? Why do so many prices end in 9? In "Priceless", bestselling author William Poundstone reveals how we perceive value and how businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for.