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  Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) (Hardback) By (author) Jon Steel

  

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  Short Description for Perfect PitchIn Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.
  Full description

  • Publisher: John Wiley & Sons Inc
  • Published: 01 January 2007
  • Format: Hardback 288 pages
  • See: Full bibliographic data
  • Categories: Business Communication & Presentation | Sales & Marketing | Advertising
  • ISBN 13: 9780471789765 ISBN 10: 0471789763
  • Sales rank: 31,956

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Full description for Perfect Pitch

• A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.