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  New Packaging Design (Laurence King Publishing) (Paperback) By (author) Janice Kirkpatrick

  

  $33.18 - Save $6.49 (16%) - RRP $39.67 Free delivery worldwide (to United States and
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  Short Description for New Packaging DesignTraditionally a means of preserving, protecting and promoting products, the rise of environmental issues and globalization mean that packaging designers must do more to create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this different context.
  Full description

  • Publisher: Laurence King Publishing
  • Published: 21 September 2009
  • Format: Paperback 192 pages
  • See: Full bibliographic data
  • Categories: General | Industrial / Commercial Art & Design | Graphic Design | Product Design
  • ISBN 13: 9781856696135 ISBN 10: 1856696138
  • Sales rank: 122,262

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Full description for New Packaging Design

• Packaging is everywhere. Traditionally a means of preserving, protecting and promoting products, the rise of environmental issues and globalization mean that todays packaging designers must do more to create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologist, scientists, environmentalists and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world and presented through new colour photography, it also features in-depth case studies of some of the most innovative design processes in the field, with interviews, concept sketches and diagrams.