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  The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Paperback) By (author) John Mullins

  

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  Short Description for The New Business Road TestStarting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows yo...
  Full description

  • Publisher: FINANCIAL TIMES PRENTICE HALL
  • Published: 17 July 2010
  • Format: Paperback 336 pages
  • See: Full bibliographic data
  • Categories: Entrepreneurship | Management & Management Techniques | Small Businesses & Self-employed
  • ISBN 13: 9780273732792 ISBN 10: 027373279X
  • Sales rank: 74,523

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Full description for The New Business Road Test

• Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.