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  Networks, Crowds, and Markets: Reasoning About a Highly Connected World (Hardback) By (author) David Easley, By (author) Jon Kleinberg

  

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  Short Description for Networks, Crowds, and MarketsReveals the interdisciplinary field of networks, which changes how we look at social, financial and technological interactions in modern society.
  Full description

  • Publisher: CAMBRIDGE UNIVERSITY PRESS
  • Published: 31 July 2010
  • Format: Hardback 744 pages
  • See: Full bibliographic data
  • Categories: Cybernetics & Systems Theory | Social Interaction | Sociology | Social Theory | Economics | Behavioural Economics | E-commerce: Business Aspects | Applied Mathematics | Impact Of Science & Technology On Society | Communications Engineering / Telecommunications | Computing: General | Algorithms & Data Structures | Databases & The Web | Computer Networking & Communications
  • ISBN 13: 9780521195331 ISBN 10: 0521195330
  • Sales rank: 57,408

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Full description for Networks, Crowds, and Markets

• Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the Internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.