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  Must-Have: The Hidden Instincts Behind Everything We Buy (Vintage books) (Paperback) By (author) Geoffrey Miller

  

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  Short Description for Must-HaveWhat do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live? This book takes us through the wonderlands of marketing and media to explore the hidden instincts behind our choices.
  Full description

  • Publisher: VINTAGE
  • Published: 05 August 2010
  • Format: Paperback 384 pages
  • See: Full bibliographic data
  • Categories: Media Studies | Advertising & Society | Consumerism | Advertising | Popular Psychology
  • ISBN 13: 9780099437925 ISBN 10: 0099437929
  • Sales rank: 192,243

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Full description for Must-Have

• What do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live in today? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of "The Mating Mind" - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy, what we buy, and how we can escape the excesses of twenty-first century consumerism.