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Minority Influence and Innovation: Antecedents, Processes and Consequences (Hardback)
$75.53 - Save $3.97 (4%) - RRP $79.50 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 24 hours | |Short Description for Minority Influence and InnovationOffers an evaluation of the most important developments within this field and presents consideration of the issues that may be at the forefront of future research.
Full description- Publisher: Psychology Press Ltd
- Published: 01 February 2010
- Format: Hardback 424 pages
- See: Full bibliographic data
- Categories: Society & Culture: General | Social, Group Or Collective Psychology
- ISBN 13: 9781841695945 ISBN 10: 1841695947
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Full description for Minority Influence and Innovation
Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group's viewpoint. This influence, which creates social conformity, is known as 'majority influence' and is the dominant process of social control. However, there also exists a 'minority influence', which emerges from a small subsection of the group and is a dynamic force for social change. This book seeks to identify the conditions under which minority influence can prevail, to change established norms, stimulate original thinking and help us to see the world in new ways.It covers: processes and theoretical issues the factors which affect majority and minority influence interactions between majority and minority group members. This book offers a thorough evaluation of the most important current developments within this field and presents consideration of the issues that will be at the forefront of future research. It will be of interest to theorists and practitioners working in social psychology.
