Methods in Service Innovation: Current Trends and Future Perspectives (Paperback)
$41.74 - Save $19.02 31% off - RRP $60.76 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 72 hours | |Short Description for Methods in Service Innovation There has been a growing tendency to regard service research as an independent academic discipline. This book, which focuses on the field of service innovation, intends to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
Full description- Publisher: Fraunhofer Verlag
- Published: 27 March 2012
- Format: Paperback 97 pages
- See: Full bibliographic data
- Categories: Business & Management | Business Innovation | Management & Management Techniques | Service Industries | Science: General Issues | Industrial Applications Of Scientific Research & Technological Innovation | Engineering: General
- ISBN 13: 9783839603604 ISBN 10: 3839603609
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Full description for Methods in Service Innovation
In recent years there has been a growing tendency to regard service research as an independent academic discipline. However, the establishment of thereof is closely intertwined with methodological issues. But, What methodological foundations is the discipline built on? The book, which focuses on the field of service innovation, was launched precisely in order to study the discipline's methodological foundations and the need to develop and modify specific service research methods in the context of specific examples.
