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Media Monoliths: How Great Media Brands Thrive and Survive (Paperback)
$23.74 - Save $3.28 (12%) - RRP $27.02 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Media MonolithsIn an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. This title takes us behind the scenes, revealing what it takes to be a great media brand.
Full description- Publisher: Kogan Page Ltd
- Published: 03 October 2005
- Format: Paperback 272 pages
- See: Full bibliographic data
- Categories: Communication Studies | Media Studies | Sales & Marketing | Advertising | Media, Information & Communication Industries | Information Technology Industries
- ISBN 13: 9780749444785 ISBN 10: 0749444789
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Full description for Media Monoliths
In an increasingly cluttered media landscape, an elite group of brands stands out: newspapers, magazines and broadcasters with longevity, power, and instant brand recognition. Over decades - and often centuries - they have consolidated their positions against fierce competition, the rise and fall of the global economy and the emergence of the Internet. How have they succeeded? What marketing strategies have enabled them to thrive and survive in such a spectacular fashion? Can they maintain their seemingly impregnable status in the new century? Journalist and author Mark Tungate takes us behind the scenes, revealing what it takes to be a great media brand. For the first time, we are given a rare insight into this fascinating world, and its key movers and shakers.
