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  Mcdonalds: behind the Arches (Paperback) By (author) John F. Love

  

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  Short Description for Mcdonalds: behind the ArchesMcDonald's is the world's premier entrepreneurial success story. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. Informative and filled with behind the scenes stories, this remarkable saga offers a look inside a great American business success.
  Full description

  • Publisher: Bantam USA
  • Published: 01 December 1995
  • Format: Paperback 486 pages
  • See: Full bibliographic data
  • Categories: Business & Management | Food Manufacturing & Related Industries | Hospitality Industry | Social & Cultural History
  • ISBN 13: 9780553347593 ISBN 10: 0553347594
  • Sales rank: 84,165

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Full description for Mcdonalds: behind the Arches

• McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.