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  Mastering Fashion Marketing (Palgrave Master) (Paperback) By (author) Tim Jackson, By (author) David Shaw

  

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  Short Description for Mastering Fashion MarketingThis is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and busi...
  Full description

  • Publisher: Palgrave MacMillan
  • Published: 15 February 2009
  • Format: Paperback 240 pages
  • See: Full bibliographic data
  • Categories: Sales & Marketing | Manufacturing Industries | Retail Sector | Fashion & Beauty Industries
  • ISBN 13: 9781403919021 ISBN 10: 140391902X
  • Sales rank: 68,568

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Full description for Mastering Fashion Marketing

• This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.