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  Marks of Excellence: History and Taxonomy of Trademarks (Paperback) By (author) Per Mollerup

  

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  Short Description for Marks of ExcellenceThis critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance.
  Full description

  • Publisher: Phaidon Press Ltd
  • Published: 18 March 1999
  • Format: Paperback 240 pages
  • See: Full bibliographic data
  • Categories: Art History | Graphic Design | Technology: General Issues | Genealogy, Heraldry, Names & Honours
  • ISBN 13: 9780714838380 ISBN 10: 0714838381
  • Sales rank: 83,216

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Full description for Marks of Excellence

• This text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.