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  Marketing Management (Hardback) By (author) Philip Kotler, By (author) Kevin Lane Keller, By (author) Malcolm Goodman, By (author) Torben Hansen

  

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  Short Description for Marketing ManagementInspired by the American ed. of same title.
  Full description

  • Publisher: Prentice-Hall
  • Published: 09 April 2009
  • Format: Hardback 928 pages
  • See: Full bibliographic data
  • Categories: Teaching Resources & Education | Sales & Marketing Management | Sales & Marketing
  • ISBN 13: 9780273718567 ISBN 10: 0273718568
  • Sales rank: 28,624

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Full description for Marketing Management

• The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.