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  Macrowikinomics: Rebooting Business and the World (Hardback) By (author) Don Tapscott, By (author) Anthony D. Williams

  

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  Short Description for MacrowikinomicsThe sequel to the international #1 bestseller, Wikinomics. Wikinomics showed how mass collaboration was changing businesses around the world. MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.
  Full description

  • Publisher: ATLANTIC BOOKS
  • Published: 01 October 2010
  • Format: Hardback 336 pages
  • See: Full bibliographic data
  • Categories: Business Strategy | E-commerce: Business Aspects
  • ISBN 13: 9781848877191 ISBN 10: 1848877196
  • Sales rank: 318,435

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Full description for Macrowikinomics

• The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.