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  Logo (Paperback) By (author) Michael Evamy

  

  $30.91 - Save $4.87 (13%) - RRP $35.78 Free delivery worldwide (to United States and
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  Short Description for LogoOffers graphic designers with a reference source for logo design. This book contains more than 1300 logos grouped according to their focal form, symbol and graphic associations. It offers design consultancies, a resource to draw upon in the research phase of identity projects. It also offers alphabetically indexed logos.
  Full description

  • Publisher: Laurence King Publishing
  • Published: 06 November 2007
  • Format: Paperback 352 pages
  • See: Full bibliographic data
  • Categories: Art Forms | Graphic Design
  • ISBN 13: 9781856695282 ISBN 10: 185669528X
  • Sales rank: 12,510

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Full description for Logo

• The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, this book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.