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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Paperback)
$29.54 - Save $2.25 (7%) - RRP $31.79 Free delivery worldwide (to United States and
all these other countries) Usually dispatched within 48 hours | |Short Description for Landing Page OptimizationHow much money are you losing because of poor landing page design? This book offers skills necessary to improve your bottom line, including: identifying mission critical parts of your website and their true economic value; defining important visitor classes and key conversion tasks; and, gaining insight on customer decision-making.
Full description- Publisher: John Wiley & Sons Ltd
- Published: 29 January 2008
- Format: Paperback 384 pages
- See: Full bibliographic data
- Categories: Sales & Marketing | Internet Guides & Online Services | Graphical & Digital Media Applications | Web Graphics & Design
- ISBN 13: 9780470174623 ISBN 10: 0470174625
- Sales rank: 59,768
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Full description for Landing Page Optimization
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.
